Silent Sales: What Your Website Says About Your Product
Just like a sales person, your website speaks volumes about the quality of your product.
Studies show that 76% of customers visit the business after looking up a product online. This means that your website is the first impression that customers have of your business, setting their expectations for what they will experience when they visit your physical store. If your website does not accurately reflect the quality of your product, pricing, or customers experience, it can lead to confusion and ultimately, a decrease in sales.
So let’s dive in and explore how your website can be a powerful tool in showcasing the quality of your product to potential customers.
Understanding Your Website as a Digital Storefront
In today’s digital world, your website has become the equivalent of a physical storefront. It’s where customers see you for the first time and significantly impacts the perception of your product.
Just as a well-maintained storefront with beautiful landscaping and sparkling clean windows can attract potential customers, an aesthetically pleasing and user-friendly website captivates visitors and entices them to explore further in the same way.
Perception Is Reality With Your Website
The state of your website is a direct reflection of your product in the mind of the customer. If a potential customer visits your website and sees that it is outdated, cluttered, or lacking in attention to detail, it sends a clear message that you are a cheaper, lower-quality brand.
If you are selling a $2,800 jacket, your website can not look like the town thrift store. That is verging on false advertising.
Think about it: If you were a customer and saw a website with minimal information, blurry or poorly taken photos, or grammatical errors, you wouldn’t look at the business in a positive light. In fact, you may not even contact or visit the business at all. If you did show up and saw a price tag reading $2,800, you would probably leave laughing or highly offended.
Take the time to evaluate your website and ensure that it is truly reflecting the excellence of your product.
Websites Affect Pricing Expectations
When a customer visits a website that looks like a lot of time and effort was put into it, it gives the sense that the business is a premium brand. From the moment they land on your homepage, they can tell that you take your product and your brand seriously.
The attention to detail in the design, the high-quality product photos, the consistent branding throughout the website – all of these elements create an image of professionalism and excellence. And when customers perceive your brand as premium, they are more willing to pay higher prices for your product.
Website Tip - Use Themes For Consistent Branding Across Your Website
A User Friendly Website Is Good Customer Service
Your website is not just a place for customers to learn about your product; it’s an opportunity to provide exceptional customer service. The user experience (UX) of your website speaks volumes about the level of care and attention to detail that you put into serving your customers.
A seamless and enjoyable user experience shows that you value your customers’ time and make it a priority to provide them with a hassle-free experience.
When your website is easy to navigate, loads quickly, and has responsive design, customers can easily find what they’re looking for and have a positive interaction with your brand. This reflects positively on the quality of your product because it demonstrates that you’re willing to go the extra mile to ensure a smooth experience from start to finish.
Don't Turn Your Customers Away
Refusal to invest in a professional website is the number one way to put up barriers for potential customers and push them away. Instead of welcoming them with open arms and providing them with a seamless and enjoyable online experience, you are essentially turning them away and saying, “Go somewhere else.”
Customers expect a certain level of professionalism and ease when visiting a website, and if you fail to meet those expectations, they will not hesitate to find a competitor who can.
Neglecting your website means neglecting your customers, and in turn, neglecting your business. So take the time to invest in a well-designed and user-friendly website that showcases the quality of your product and provides an exceptional experience for your customers. It’s an investment that will pay off in the long run and ensure that you don’t leave potential customers feeling neglected.