How Much Business Does Being #1 on Google Actually Bring?
Are you wondering if investing in SEO is actually worth it?
Does being #1 on Google really bring in the business you need?
If you’re a business owner, you want to make sure that your SEO strategy is worth the effort and money you’re putting into it. That’s why we’re here to help you crunch the numbers and see just how much business being #1 on Google can really bring.
We’ll provide you with an in-depth analysis of the potential ROI of SEO, so you can make sure your SEO strategy is working for you. So let’s get started and find out what it takes to get to the top and what kind of rewards you can expect.
What Does it Mean To Be #1 on Google?
Let’s be honest, when most people hear a sales pitch about becoming #1 on Google, they have a hard time believing in it. After all, the internet is a vast and ever-expanding universe. But being #1 on Google doesn’t mean showing up at the top every time someone types something in. It’s about having the top spot for specific keywords that are relevant to your industry.
For example, let’s say you’re a roofing company. Being #1 for terms that are irrelevant or unrelated to your services in your local area wouldn’t make any sense or be beneficial. But if you can secure the top spot for keywords like “roofing services” or “roof repair,” that’s where the magic happens.
But, Can I Really Be #1?
Now, you might be thinking, “There are so many other websites out there. How can I compete?” The truth is, you’re not competing against every website on the internet. Unless you are a national brand, you’re really only competing against the other companies in the area. If there are only a handful of other companies in town, then being #1 is much more attainable than you might think.
What Happens When You Rank #1 on Google
When you secure that top spot in the search results, you can expect to see a significant increase in clicks and traffic to your website. The #1 ranked website typically receives around 30% of the total clicks for a given search query. That’s a huge chunk of the pie!
Decrease In Customer Acquisition Cost
It’s not just about the quantity of traffic. Being #1 on Google also brings with it some quality benefits. For starters, ranking at the top organically means you’re not paying for ads or relying solely on paid advertising to get noticed. This can result in substantial cost savings, as you’re acquiring customers through organic means rather than paid campaigns. Plus, customers are more likely to trust and engage with organic search results, which can lead to higher conversion rates.
Establishing Yourself As An Authority
In addition to increased visibility and credibility, being #1 on Google can also help establish your authority in your industry. When users consistently see your website at the top of their search results, they perceive your business as a reliable and trustworthy source of information. This can boost your reputation and make it easier to attract and retain customers.
SEO Tip - Being #1 Makes You The Expert
Am I Guaranteed Business If I Am #1 on Google?
Not necessarily. While ranking #1 on Google can significantly increase your visibility and bring in more traffic, it does not guarantee that you will automatically get clicks or business. Just because you’re at the top of the search results doesn’t mean people will click on your website. Factors such as title tags, meta descriptions, and the overall appeal of your search result can greatly influence click-through rates.
Furthermore, even if someone does click on your website, it doesn’t guarantee that they will become a customer. Your website needs to be engaging, easy to navigate, and provide valuable information to the visitor. It should also make it simple for them to contact you or make a purchase.
So, while being #1 on Google can greatly increase your chances of getting business, it’s important to remember that other factors also play a role. You need to have an enticing search result, a well-designed website, and a compelling offering to truly capitalize on the benefits of ranking #1.
Estimating Potential Business From Being #1 on Google
So, we’ve talked about the power and benefits of being #1 on Google. Let’s get down to the numbers and estimate how much business you can actually expect from this coveted spot. For the purposes of this exercise, we will use the roofing industry as an example.
Breaking Down The Numbers Using Roofing As An Example
Let’s say there are about 350 searches per month for “roofer near me” in your town. If you’re ranking #1, assuming everything is set up right for you to get an average click-through rate, you can expect to receive around 30% of those clicks, which is about 105 clicks per month.
Now, let’s dive deeper into the conversion process. On average, service-based businesses have a conversion rate of around 15%. This means that out of those 105 clicks, you can estimate that around 15 leads will be generated for your business.
But the journey doesn’t end there. You also need to consider your closing rate. Let’s say your closing rate is around 30%. Based on this rate, you can expect to convert around 5 of those leads into actual sales.
So, by being #1 on Google for “roofer near me” in this example, you have the potential to generate around 5 sales per month.
Is Being #1 On Google Worth It?
If we look at it solely from a financial perspective, the decision to invest in reaching the #1 spot on Google would depend on the average value of your customer and the cost it took you to get there.
Let’s say the services required to achieve that top ranking in a medium-sized market costed you $15,000. If your average job brings in $10,000 with a net profit of 15%, then you would need your website to generate at least 10 sales to recoup the cost of reaching the #1 spot.
Ultimately, the decision to invest in reaching the #1 spot on Google is a strategic one that depends on your business goals, budget, and willingness to make the upfront investment. Being #1 is an opportunity to tap into a vast pool of potential customers and position your business for long-term success.
Real Life Examples of Businesses Benefiting from #1 Rankings
Two examples of businesses that have benefited from being #1 on Google are Blue River Gutters and Southern Ketamine Clinics. These businesses experienced significant growth and success after achieving the top spot in the search results.
For Southern Ketamine Clinics, being #1 on Google led to a substantial increase in client inquiries. The clinic received so many new inquiries that they had to move to a larger building to accommodate the influx of new clients. This demonstrates the power of being at the top and the potential for exponential growth in business.
Similarly, Blue River Gutters saw a remarkable increase in website visitors and revenue after reaching #1 on Google. With 50-75 new organic leads per month, the company was able to generate over $10,000 per month in new revenue. This demonstrates the direct impact that being at the top of the search results can have on a business’s bottom line.
For more detailed information about the impact being #1 on Google has had on these two companies, take a look at our case studies.