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Small business owners all over the world are kicking the tires trying to figure out how to increase sales while reducing the cost of acquiring customers. Growing a business is no easy task, and with so many conflicting theories on how businesses actually grow, it can get frustrating. Most business owners agree that being able to acquire customers affordably is one of the keys to success. With our website design and SEO packages, small business owners can do just that, ridding themselves of frustration and obscurity in the marketplace.
As a company that values competition tremendously, it brings us great satisfaction and joy to see small businesses rise to the top of search results. As unlikely as it may seem initially, beating the competition and achieving top rankings as a small business is not a pipe dream. We can take you through the step-by-step process of exactly how we have helped small businesses far and wide reach and even exceed their goals with respect to search engine marketing.
We offer a number of services including several different website design and SEO packages designed specifically for small businesses looking to generate new leads and establish themselves as players in the digital marketplace. Shown below are some of our most effective plans for helping you earn your share of organic traffic and qualified leads that come along with having a top-ranking website on search engines.
Our website design and SEO packages consist of fundamental website design and SEO best practices, combined with innovative strategies we have developed working with businesses across various industries and locations. The following steps will go into further detail regarding the process involved with helping you achieve top rankings for your business.
The first step in creating an effective search engine marketing strategy is to survey the landscape of competitors in your area. Understanding what your competitors are doing will help establish a goal, timeline, budget, and expectations for the SEO campaign.
The second step involved in dominating your service area is choosing the right keywords for website optimization. As a small business, winning the war doesn’t always mean winning every battle. Strategic keyword selection could result in more traffic, and therefore more leads for your business.
Following a thorough competitive analysis and careful selection of keywords, the website build will begin with SEO best practices in mind. We leave no stone unturned as we implement SEO best practices throughout the process of the website build. Additionally, the website design will be based on the latest data surrounding conversions and customer expectations when viewing a website.
The level of expert content on your website is significant with respect to search engine performance, but it has a much larger role to play when it comes to conversions. Getting a visitor to take action (phone call, email, purchase, appointment booking) once they arrive, is ultimately the purpose of your website. For this reason, the content on your website needs to effectively build trust by illustrating the quality of your product or service.
Relevant images associated with the topic on the page are important for sending signals to search engines as well as customers. Irrelevant photos or photos that generally describe your product or service are not as effective as high-quality images specific to the topic at hand. Search engine best practices also must be applied images.
Every year, the percentage of mobile searches and business inquiries increases. In 2021, 56% of searches for local businesses were conducted on a mobile device. Having a website that is responsive to various devices is now a requirement for a company wanting to be truly competitive online. In addition, Mobile responsiveness was added as a search engine ranking factor by Google as part of their “mobile-friendly update” in 2015.
Strong internal and external linking allows search engine crawlers to freely access the content on your website making it possible for you to show up in search results. Linking relevant information within your website makes navigation easier for visitors as well increasing the opportunity for them to make a more educated decision on your product or service.
With the end result of service area domination in mind, establishing yourself as the trusted advisor and expert in your industry moves you closer to this goal. If your customer has a question, you want to be the one to provide the answer. You can do this by finding out what the customer is asking using search engine data software, and publishing the answer to the question on your website in the form of a blog post.
Most business owners would probably say there was some benefit to ranking at the top of search engine results. They may not be able to put their finger on it specifically, but generally speaking, they believe it would help their business. A general feeling, however, places a limit on how much a business might be willing to invest in services required to get them to that top spot. Not having a complete understanding of how SEO works or not receiving an honest assessment of exactly how long the process could take results in a hesitancy to invest.
Having the top spot on a search result page would surely mean you would get more clicks, more eyes on your product or service, and potentially more revenue. Too many times, however, business owners can’t seem to get to the top spots, or when they do, there is nothing to show for it. No phone calls, no emails, and no appointments booked. Hundreds to thousands of dollars invested, no leads, and animosity toward digital marketers who may call in the future. A lack of transparency from an agency, or a lack of understanding on the part of the business owner creates an environment where accountability is not possible. Getting that top-ranking becomes a fantasy too risky to invest in, and alternative, less effective marketing strategies are employed.
The truth is, search engine optimization is not a mystery, nor is it magic. It is a method and scientific process based on a substantial amount of repeatable data. If the data is shared with a potential client, they have a better understanding and are able to invest without the fear of the unknown clouding their decision.
At Vivid, we walk with you every step of the way ensuring that you understand what we are doing, why we are doing it, and what will happen as a result. We keep you in the loop because you have to be in order for us to be successful. Since sustainable SEO relies so heavily on the quality of the information published on the web, it is important that the information be factually correct, relevant, and truly helpful. Of course, the technical aspects of SEO are required, but none of that matters without the expert client being involved in the process.
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