Taking Control of Your Leads: How to Break Away from Angi's List
Are you tired of feeling like you have no control over your business leads?
Are you constantly shelling out money for leads on platforms like Angi’s List and Thumbtack, only to have potential customers price shopping and driving up your customer acquisition cost?
It can be frustrating and overwhelming, not to mention expensive. Thankfully, there is a solution.
By utilizing search engine optimization (SEO), you can take back control of your lead generation and create a steady flow of leads that is not only more cost-effective, but also tailored to your business and target audience. In this blog post, we will discuss how you can break away from relying on paid lead platforms and start generating your own leads through SEO.
Say goodbye to the stress and expense of Angi’s List, and hello to a more efficient and effective lead generation strategy. Let’s dive in!
Understanding the Downside of Relying on Angi's List for Leads
When it comes to generating leads for your business, Angi’s List may have been a go-to tool in the past. It offered a convenient platform for customers to find trusted service providers, and for businesses to showcase their expertise. However, relying solely on Angi’s List for your leads can have its downsides.
Lack of Control
Firstly, Angi’s List is a third-party platform. This means that you don’t have full control over how your business is presented or the leads you receive. Your profile is just one of many, and it can be challenging to stand out from the competition. Additionally, Angi’s List charges businesses a fee to access customer leads, which can quickly add up and eat into your budget.
Low Quality
Furthermore, the leads you obtain through Angi’s List may not always be of the highest quality. While some customers may be genuinely interested in your services, others might simply be browsing or looking for the cheapest option. This can lead to wasted time and resources as you sift through leads that are not a good fit for your business.
Shared With Other Contractors
Another major issue is that the leads you receive are not exclusive to you. In fact, they are often sent to at least two other contractors in the same service area. This means that you are essentially competing for the same customers, which can be a major challenge, especially if your prices are higher than your competitors’.
Strategies to Start Generating Your Own High-Quality Leads
Ready to break away from Angi’s List and start generating your own high-quality leads? Here are some effective strategies to help you get started
Optimize Your Website For Search Engines
The first step in generating leads is to optimize your website for search engines. Conduct keyword research to identify the keywords that your target audience is using to search for services like yours. Incorporate these keywords into your website content, meta tags, and URLs to improve your website’s visibility in search engine results.
Create Valuable Content
One of the most powerful lead generation strategies is creating valuable content that attracts your target audience. Develop informative blog posts, videos, FAQ’s, and other forms of content that address common pain points and offer solutions. By providing valuable information, you can position yourself as an expert in your industry and attract leads who are genuinely interested in your services.
Use Landing Pages
Landing pages are designed to convert visitors into leads. Create compelling landing pages with a clear call-to-action and a lead capture form. Use persuasive copy and compelling visuals to convince visitors to take action and provide their contact information.
By implementing these strategies, you can take control of your lead generation process and start generating your own high-quality leads.
Pros and Cons of Going Independent in Lead Generation
Making the decision to go independent in lead generation can have both pros and cons. On the positive side, breaking away from Angi’s List allows you to have full control over your business and how it is presented. You can create a unique brand identity, tailor your messaging to your target audience, and showcase your expertise in a way that sets you apart from the competition.
Additionally, by relying on your own lead generation strategies, you can save money by avoiding the fees charged by Angi’s List for accessing customer leads.
Scalability
Another advantage of going independent is the potential for scalability. When you rely solely on Angi’s List, your growth is limited to the number of leads provided by the platform. However, by implementing your own lead generation strategies, you can expand your customer base and increase revenue at a pace that suits your business goals.
Takes Time & Effort
There are also some potential downsides to consider. Generating your own leads requires time and effort to optimize your website, create valuable content, and manage leads effectively. It can be a steep learning curve, especially if you are new to lead generation techniques like SEO.
Website Tip - Make Sure Your Are On A Search Friendly Platform
Success Stories: Transitioning Away from Angi's List and Growing Your Business Independently
Blue River Gutters, a seamless gutter and drain installation company based in Huntsville, AL, is a prime example of a business that successfully transitioned away from relying on Angi’s List for leads and embraced independent lead generation. When we first started working with Blue River Gutters, they were frustrated with the lack of control and high costs associated with Angi’s List. We immediately recognized the potential of SEO for their business and got to work revamping their website.
Our team optimized their website for search engines, conducting thorough keyword research and incorporating relevant keywords into their website content, meta tags, and URLs. Within just six months, the results were remarkable. Blue River Gutters became the top-ranking company on Google for the highly competitive search term “Gutters Huntsville AL,” which receives 170 monthly searches. This newfound visibility led to a steady flow of 50-75 new website visitors every month, translating to over $10,000 in additional monthly revenue.
By breaking away from Angi’s List and focusing on SEO, Blue River Gutters not only regained control over their lead generation process but also saved money on fees and advertising. They now have the freedom to showcase their expertise, tailor their messaging to their target audience, and scale their business according to their goals. This success story serves as a testament to the power of independent lead generation through SEO and the immense potential it holds for businesses looking to take control of their leads.