Vivid Insights & Marketing

Search Engine Optimization

Generate Organic Website Traffic

Optimization – Keyword Research – Copywriting

Can Anyone Find Your Website On Google?

Optimize Your Website For Local Search

Everyday millions of people use Google to search for local businesses. At least 40% of users click on a website coming from the organic search results. Over 90% of clicks go to website’s on the first page. In other words, if you aren’t on the first page, you aren’t being noticed. One important factor for search engine rankings is your location, especially when the user is on a mobile device. If someone is searching for your product or service locally, you would expect to be in consideration for the job. However, if your website is not optimized for search engines, not only could you lose the job to local competitors, you could lose to businesses up to 50 miles away. Don’t let that happen, optimize your website.

Keyword Research

Use the exact words and phrases your potential customers search for in your content to increase your relevance.

Content Structure

Organize and structure your content in a way that can be easily understood by search engines like Google.

Relevance

In order for Google to place you on page 1, you need to have enough relevant content on your website to create an identity and prove you belong.

Win Non-Branded
Website Traffic

Increase revenue your by generating new leads and earning new customers. Don’t just rely on business from people who know you. Win customers who are making broad searches for your service or industry, not your specific company.

John's Example Auto Detail

Located in New York, NY

Branded Search Query

Non-Branded Search Query

John's Auto Detail

Auto Detail Shop

John's Car Detail

Car Detail

John's Auto New York

Car Detail Near Me

Get new customers by generating non-branded website traffic

Competitive SEO
Analysis

Use search engine optimization tools to compare the relevance of your website in relation to other local businesses. If your competitor’s website has a higher optimization score than yours, it’s going to be nearly impossible to rank higher than them on search engines.

SEO Score
Comparison

SEO Score

Business A

SEO Score

Business B

Business B’s website will be much easier for Google to crawl and rank.

Show Google That You Are Your Customer's Solution

Your Business is More Than
A Keyword

Google won’t position you as the answer to a search query if they don’t know enough about you.

Without an appropriate amount of relevant content on your website, Google can’t trust you.

Keyword Research

Every day there are 5.8 billion search queries on Google. Every time someone performs a search on Google, they are looking to solve a problem or answer a question. If you want your customers to find you, you need to know what exactly they are searching for. As an expert in your industry, guessing what the customer is typing into Google is not going to yield positive results. You know your industry’s terminology much better than the consumer so you could be speaking a different language. Using SEO tools to find exact search phrases is the way to ensure that you are available to your customers.

SEO Statistics

Number of Users Reached by Facebook Ads Per Month 1.5B
Percentage of Consumers Who Do Online Research Before Making a Large Purchase 81%
Google's Search Engine Market Share 91%
Percentage of Smartphone Users Who Use Google Daily 87%

Use Keyword Research To Speak Your Customer's Language

Keywords Are Created Daily
By Your Customers, Not Google

Search Engine Optimization is not a mystery.

Google’s customers demand relevance.