Use search engine optimization to rank higher on search engines and attract more customers to your restaurant.
People Search For Food They Want Online
In this day and age, it’s more important than ever to get your restaurant in front of as many people as possible. While word-of-mouth may have once been your greatest salesperson, those days are long gone. Now that anyone with an internet connection can easily search for the type of food they want to eat, you need to do everything you can to ensure that your restaurant shows up in their search results if they’re searching for what you have to offer on your menu. Our restaurant SEO services will help you do just that, even if you don’t already have a website. We can build you a website from scratch, and once it is optimized, you will be able to generate more in-person visits and to-go orders for your restaurant.
Get More Website Clicks and Convert Potential Customers
The better your website shows up in search results, particularly when people are looking for specific keywords related to your business, like “organic restaurant”, or “sushi delivery,” the more likely people will click on your link and convert into paying customers. If you have a strong domain name, a professional-looking website, and a clear call-to-action once your potential customers arrive on your website, you will be able to convert them into paying customers and generate more revenue.
Draw In Customers Instead of Relying On Paid Advertising
Restaurants are no different from other types of local businesses that are trying to outcompete each other, oftentimes for the same customers. Competition is a fundamental aspect of business, and you’re not going to get anywhere without standing out from your competitors. That’s why search engine optimization (SEO) is so important, and one of the most effective forms of inbound marketing.
Inbound marketing strategies such as search engine optimization allows you to draw in customers as opposed to spending resources on outbound marketing like television commercials or traditional advertising methods.
If you optimize your website well enough, it can show up at or near the top of a list of results when someone searches for words related to what you serve. For example, if you are a restaurant called Downtown Bar-B-Q, nearby consumers might type into Google something like best bbq near me. The higher you rank, the more likely they are to click on your link.
We build websites from scratch for restaurants that don’t already have one, or for restaurants that are not satisfied with their current website. Our website builds are optimized for search engines throughout the design process so when they are complete they can immediately begin moving up the ranks.
We have quite a few options for restaurants that already have a website but want to show up better in search results including website migration, on-page optimization (Page Boost), and guest post service for link building. Website migration involves moving content from website builders like Wix or Squarespace over to WordPress, which is a much more SEO-friendly platform. Content will be optimized for search engines during the migration process.
Migration From Website Builders
All website platforms are not created equal. There are many easy-to-use website builders for businesses on a budget, but many of them are not ideal for SEO. One of the reasons these websites are so easy to use is because of the massive amount of HTML coding, which slows down a website tremendously. Since page load speed is such a critical part of achieving higher rankings, builders such as Wix, Weebly, and Squarespace perform poorly compared to WordPress in search engine rankings.
There are over 1.8 billion websites on the internet as of 2022, and although you may only be competing against websites in your service, competition is still incredibly tough. For this reason, it is important to make sure that you are not at a disadvantage when it comes to the website platform you are using. As a restaurant, having a WordPress website that has properly optimized for search engines in your town or local area gives you a great advantage over competitors operating on DIY platforms such as Wix, Squarespace, and Weebly.
Page Boost For Existing Pages
If your website is already on WordPress are you have elected to stay on your current platform, implementing on-page SEO practices is a good way to increase your search engine visibility. Beginning with keyword research, we can help you determine what the best keywords are for you to pursue to be the most competitive in your local area. Once keywords have been established, they can be used in your content and images to make your website more easily understood by search engines.
Guest Posting to Increase Domain Strength
An optimized website with a visually pleasing design is usually not going to be enough to rank high in search engines. In some circumstances, it is possible, but for the most part, a website is required to have a competitive domain authority or domain rating to be considered relevant. Acquiring links from other relevant sources is a good way to increase your domain strength so you can begin earning organic traffic for your restaurant. Guest posting involves putting high-quality content on relevant websites with existing audiences in order to grow awareness and recognition around your brand, product, or service. Not only will this increase the strength of your domain, but you may also be able to attract customers from the guest post itself. Our guest post service makes this process smooth and easy by producing the content and publishing it to other websites within your niche.
FAQ - Why Does My Restaurant Need SEO?
Search engine optimization (SEO) is a way to help people find your restaurant online. Every business needs SEO because it helps you get found by customers on search engines like Google, Yahoo! and Bing.
When customers search for a certain dish near them or anything else related to your restaurant, they should find you right away. This does not happen automatically, your website has to be set up a certain way to make this possible. The restaurants that invest in SEO are the ones getting the most attention from customers looking online for menus, places to call in a to-go order, or places to dine-in.
Content Marketing For Organic Link Building
Just like you have inbound and outbound marketing, you also have inbound and outbound link-building strategies. Guest posting is outbound link building since it involves pro-actively reaching out to other websites for guest posting opportunities. Content marketing, however, involves publishing blog content on your own website for people to organically link to over time.
Producing high-quality content that people will link to is no easy task. There are thousands of web pages on the internet about almost any topic you can think of. In order to outrank the other pages, you need truly expert information that engages readers. The good thing is, expertise becomes extremely evident in the content when it comes straight from a legitimate source such as a restaurant owner, chef, or someone who has been in the restaurant business for years.
Our content marketing practices set us apart from other agencies due to how closely we work with the client to produce the purest expert content on a given topic. It is the reason why we have been able to generate millions of impressions and clicks and thousands of organic links for our clients.