Plumber SEO 101: Get Found Online with These Optimization Tips
Are you tired of losing potential customers to your competitors because they can’t find you online?
As a plumber, it’s crucial to ensure that your website appears at the top of search engine results so that potential customers can find you easily.
Homeowners don’t always have time to research or ask for referrals when a plumbing emergency strikes. They need help now and where do they turn to? Google. And they aren’t going to scroll too far down the page before desperately calling someone.
In this blog post, we’ll cover the basics of SEO for plumbers and provide tips on how you can get found online and stand out from your competitors. Get ready to boost your online visibility and take your plumbing business to the next level!
Choose An SEO Friendly Website Platform For Your Plumbing Company
One of the biggest mistakes plumbing companies and other home improvement contractors make is building their own website on platforms like Wix or Squarespace and putting minimal content on it. While these website builders may seem easy and convenient, they are horrible for boosting your online presence and ranking well on search engines like Google.
To make sure website is SEO-friendly, you need to choose a platform that offers flexibility, customization options, and strong technical SEO capabilities. WordPress, for example, is a popular choice among plumbers due to its user-friendly interface and strong SEO capabilities. With WordPress, you have the freedom to create a unique and professional-looking website that reflects your brand identity.
WordPress Is The Only Platform Worth Using
Just a heads up, WordPress is more complicated to use than other website builders like Wix. If you don’t have the time or desire to learn how to navigate WordPress, your best bet is hiring someone to build and optimize your website for you. Deciding to just use something else that’s easier to navigate will be w aste of your time and money.
Remember, your website is pointless if it doesn’t generate leads and promote your company effectively. It is worth the investment to make sure you are on a platform that can actually make you money.
Putting Your Entire Business On Your Website
When it comes to establishing an online presence for your plumbing business, it’s not enough to simply have a basic website with contact information. To truly stand out and attract potential customers, you need to put your entire business on your website. This means showcasing your expertise, experience, and the range of services you offer.
Individual Pages For Each Service You Offer
Make sure to provide detailed information about each service you offer. You need to have an individual page for each and every service whether it’s basic repairs or installing entirely new systems. Be specific about the plumbing problems you can solve and the solutions you provide. A good goal is to have atleast 800 words of good content on each service page. Include before and after photos or testimonials from satisfied customers to showcase your skills and demonstrate the results you deliver.
Having individual pages for each service may seem like a lot of work, that is because it is. However, the little bit of extra effort required to put this information online will ultimately be what sets you apart and allows you to be more relevant in the eyes of search engines. This will give you the opportunity to answer the call when customers look up a company nearby for plumbing assistance.
On-Site and Off-Site SEO Techniques
When it comes to optimizing your plumbing company’s website for search engines, there are two primary categories of SEO techniques you need to implement: on-site and off-site. On-site SEO refers to the strategies you use directly on your website to improve its visibility and ranking, while off-site SEO focuses on actions you take outside of your website to enhance its reputation and authority.
On-Site
For on-site SEO, start by conducting thorough keyword research to identify relevant and high-value keywords related to plumbing services. You can do this using an advanced tool such as KWFinder or simply typing into the search engine and seeing what trending terms autopopulate.
Don’t make the mistake of thinking because you’ve been in the plumbing business for years you know what keywords to use. You wouldn’t believe the words people use to describe what they need.
Integrate these keywords strategically into your website’s content, including headings, titles, meta descriptions, and alt tags for images. Ensure that your website’s structure is logical and easy to navigate, with clear menu options and internal linking between relevant pages.
On-Site
Off-site SEO involves building a strong backlink profile by acquiring quality backlinks from reputable websites in the plumbing industry. Whatever you do don’t buy links from someone on Fiverr or some other gig website. Reach out to local business directories, trade organizations, your local chamber of commerce and influential bloggers in the plumbing industry to request backlinks. Additionally, leverage social media platforms to share your content and engage with potential customers.
This May Seem Like A Lot Of Work But It Is Required To Show Up
On-site and off-site SEO techniques are a required step for boosting your plumbing business’s online presence on search engines. Without doing these things you simply won’t show, there is now ay around it. You may look at all these strategies and information and feel overwhelmed, but don’t worry, you’re not alone! If you need to, hire a professional but just don’t give up.
SEO Tip - Make Sure Your Business Name Is Formatted The Same On All Platforms
NAP Citations
When it comes to optimizing your plumbing business’s online presence, NAP citations are an essential part of the equation. NAP stands for Name, Address, and Phone number, and it refers to the consistent listing of this information across multiple online platforms. This helps search engines recognize and verify your business’s legitimacy and location, ultimately boosting your local search rankings.
Start by ensuring that your NAP information is accurate and consistent across your website, social media profiles, and online directories. Any inconsistencies or discrepancies can confuse search engines and harm your rankings. Make sure to include your full business name, complete address (including suite or unit numbers), and a local phone number that customers can easily reach.
Add Your Information To More Directories
Once you have ensured consistency on your own platforms, it’s time to focus on creating NAP citations on other websites and directories. Look for local business directories, industry-specific platforms, and popular review sites where you can list your business. The more credible and authoritative the platform, the more weight search engines will give to your NAP information.
Examples of NAP directories are places like Yelp, Yellow Pages, even HomeAdvisor and Angi are good ones.
Create Valuable Content to Boost Your SEO Ranking
Creating valuable content is a key component of boosting your SEO ranking as a plumber. Not only does quality content engage your audience, but it also signals to search engines that your website is relevant and authoritative.
To start, identify the topics and keywords that are most relevant to your plumbing business. This could include how-to guides, troubleshooting tips, or even information about the latest plumbing technology. By creating content that addresses common plumbing problems and provides valuable solutions, you establish yourself as a trusted resource in the industry.
When writing your content, make sure it is well-structured and easy to read. Break up your text with subheadings, bullet points, and images to improve readability and keep your audience engaged. Don’t forget to include relevant keywords naturally throughout your content to optimize it for search engines.
Additionally, consider incorporating different types of media into your content. Videos, infographics, and images can enhance the user experience and make your content more shareable on social media platforms.