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If you own or operate a plumbing company, you’ve probably been wondering how to get the word out about your business and drive more customers to your website. Fortunately, there are plenty of ways to do this that don’t involve cold-calling or even paying for expensive ads! To learn more about how to market a plumbing business online and boost traffic to your site, read on!
Most companies use online marketing in some capacity, but not all of them know how best to do it. This is why it’s important for you as a business owner or manager to know what online marketing strategies are out there so that you can choose what’s best for your business. Luckily, we have a free checklist that breaks down four of today’s most popular strategies and tactics. By reading over each strategy and ranking them on its effectiveness with regard to time and cost, you can quickly determine which digital strategies are right for you based on where you are right now.
While it may seem obvious, you should create a Facebook business page for your company. Your local customers are most likely using Facebook to connect with their friends and network, so why not take advantage of that? Including information about your business will help you rank on search engines such as Google. You can also add pictures of past projects and contact information directly from Facebook (website URL, phone number, email address).
Adding an FAQ section is also a great way to help potential customers understand what services you offer. There is also an area where you can use a call-to-action button to have people call you, visit your website, book an appointment, or contact you. If you would like to run ads on Facebook, there are many targeting options and you can use stock images from Shutterstock for free if you don’t have your own photos.
Be sure that you are actually making a business page and not a personal page, there is a difference. You can not run ad campaigns or get page likes on a personal page.
If you want people in your city to find you online, creating content on your website that provides useful information is an absolute must. Your new website should also be optimized for local search engines so when you create content related to your service or industry, people can actually find it. Having your website optimized as a plumber is important since millions of people search for a plumber online every month.
You should also include a clear call-to-action (CTA) on every page so that visitors know exactly what you want them to do next. Once you start getting results, it’s important not only to maintain a consistent marketing presence. Most algorithms on search engines and social platforms prefer businesses and pages that put out content on a regular basis.
One of the reasons why a lot of businesses do not create much content is because they don’t know what it should be about. Oftentimes, they share a few before and after pictures and say “contact us today.” That is a good thing to do from time to time, but answering questions and information your customers about plumbing is also good for building credibility and trust. Even if your customers aren’t asking you questions online, you have likely heard enough questions on the job site to know some things you can share. For example, “Why is my toilet always running,” or “What causes residue stains in the bathtub.” Providing answers to these questions online lets your customers know you are an expert in plumbing and also helps your website rank higher on Google and social media platforms.
Vivid Insights & Marketing has worked with many businesses in the construction and home improvement industry including plumbers, to help with online marketing and content creation. We can help you create good content for your website and social media channels so you generate more leads and schedule more estimates.
A great way to start marketing your business online is by utilizing Google My Business. My Business is Google’s free service that allows businesses to manage their presence on Google. By submitting information through My Business, you can create a listing for your business on search and maps and manage other listings about you or your business in one place.
Google My Business also helps you understand what people are searching for with insights that show you what keywords people used to find your business. Knowing this information allows you to incorporate those terms into your content strategy going forward. For example, if someone searches Seattle plumber then they may also be interested in reading more about how an electrician differs from a plumber. Utilizing these terms in your content will help you optimize your page for local SEO results.
You may find that there is already a Google Business Page associated with your plumbing company. If this is the case, you will need to verify the business to ensure the information is correct. You can not edit your Google Business page without verifying it first. To verify the business you just have to answer a few questions and a postcard will be sent to the business address. When you receive the postcard, it will give you step-by-step instructions on where to enter it to get full access to your business page. Once you have full access, you can also add photos, make posts, create offers, and give updates.
Make sure after each plumbing job you do, you ask your customers to leave you a review on Google. You can send them a link that makes it easy for them to find right where they need to go.
Video is rapidly becoming one of the most effective ways of reaching out to consumers because people are increasingly watching videos online. With that in mind, it’s important for you and your team to make sure that you take advantage of video marketing opportunities in order to get in front of as many potential customers as possible. For example, you might consider getting a local business like yours featured on Yelp’s Picks section. This feature offers free promotion on Yelp’s website and app—and could drive a lot of traffic back to your site or Google business page. There are other companies offering similar promotions (such as Morris Jenkins), so look around and see what fits best with your business goals and budget needs.
Using YouTube is another great option for marketing your plumbing company online. The videos don’t have to be very long, and you could just put the content you already have in text into words with the camera on for a few minutes. Once you upload your videos the YouTube, you can share them on other channels such as Facebook, or upload them to your website.
If you have any further questions about how to market a plumbing business online, we are happy to help! Additionally, if marketing your plumbing business just seems like too much work and you would rather have someone take care of it for you, we have you covered. Feel free to give us a call or send us an email with any questions.
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