Use search engine optimization to rank higher on search engines and generate more leads for your contractor company.
People Search For Contractors And Home Improvement Services Online
Nowadays, it’s crucial to have an online presence if you want to succeed as a contractor. Contractor SEO in particular is significant because so many services are searched for in emergency situations such as plumbing or heating and air. Whether you’re just starting out or you’ve been working at it for years, SEO can be the difference between having people come to your website and finding you versus having them go somewhere else to find what they need.
Tens of thousands of searches are made on the internet every day by people looking for some kind of contractor. In order for these people to find you, your website needs to be search engine friendly. By investing in SEO, you will be able to bring in potential customers who need your services, making it possible for you to build your reputation and grow your business!
Get More Website Clicks and Generate New Leads Organically
Getting leads from organic search is a major challenge for many contractors. After all, if someone’s looking for a contractor, chances are they’re not going to be putting your name into Google because you dropped some business cards at a networking event. That means that although your website may get some traffic, if it doesn’t appear high up in searches, you are missing out on potential leads.
Using SEO to appear at or near the top of search results gives you a really strong chance of getting clicks that eventually convert into phone calls or appointment bookings. Most contractors would agree that leads are warmer, cheaper, and close at a much higher rate when they occur organically.
Contractors Rely Heavily On Their Website Because They Don't Have a Storefront
Contractors do not typically operate with a storefront, so they rely on their websites as an online hub where customers can get information about their products and services. Some larger contractors may have a physical headquarters, but a lot of smaller contractors are operating from their home or a shop in their backyard.
Customers may not be able to physically spot you when they are in your area, but with SEO they can find you virtually when searching for a contractor in your area. This is great news for smaller contractors who operate from home or don’t have their vehicles wrapped. SEO makes the virtual playing field more even.
When someone needs a plumber, landscaper, or a roofer, the first thing they are going to do in most cases is pull out their cell phone and make a search for contractors in their area. When a person makes a search, there are various factors that determine where your business will rank in search results.
Utilizing SEO to ensure that you have done everything within your control to maximize your rankings is key to getting those phone calls when that search is made. Being on the first page is crucial, but the top 3 listings are where the vast majority of clicks and phone calls are made.
OUR PRICING FOR CONTRACTOR SEO WEBSITE BUILDS
We build websites from scratch for contractors that don’t already have one, or for contactors that are not satisfied with their current website. Our website builds are optimized for search engines throughout the design process so when they are complete they can immediately begin moving up the ranks.
OUR PRICING FOR EXISTING WEBSITE CONTRACTOR SEO
Contractors with an existing website have several options for increasing their search engine rankings. We offer website migration from drag-and-drop builders to WordPress which is a more SEO-friendly platform. For contractors who are already on WordPress or those who don’t want to migrate, we can use on-page optimization strategies to increase search engine performance without building new pages. We also offer guest posting services to help boost the domain strength of websites regardless of website platform.
Migration From Website Builders
Websites are not created equally. Some website builders are very user-friendly, but they aren’t as adept at SEO. Website load speeds, important to a search engine’s rankings, are slow and cumbersome in Wix, Weebly, and Squarespace compared to the load speeds of WordPress.
As of 2022, there are over 1.8 billion websites on the internet, and though you might only be competing against websites in your industry, there is still considerable competition. Thus, it is important to ensure that you are not at a disadvantage when it comes to the website platform you are using. As a contractor, having a website that is properly optimized for your region will give you an advantage over rivals that operate on less-complicated sites like Wix, Squarespace, and Weebly.
Page Boost For Existing Pages
If you’re on WordPress, or you are content with the platform you’re currently on, implementing SEO practices on your pages is a good way to increase your search engine visibility. Starting with keyword research, we can help you determine what the best keywords are for you to pursue to be the most competitive in your local area. You can establish keywords and then use them in your website’s content and images to make it easier for search engines to understand.
Guest Posting to Increase Domain Strength
Having a quality service, good reviews, and a website that looks good is not enough to get your website top search rankings. Those things should be thought of as prerequisites to being in business, not factors that have an effect on search engines.
One of the most important factors for determining search engine rankings are links. The higher the number of quality links to your site, the more likely it is that Google will include you on their first page. Your ranking depends on three factors: relevance of your content, authority of your domain, and frequency of links from other sites. Acquiring quality links, however, is not an easy task. Doing it the wrong way can actually result in inyour website being penalized by search engines such as Google.
Producing high-quality content that benefits a reader and sharing it with other websites is a safe way to get good links for your website. Our guest posting service will help you find websites relevant to your industry where you can post content that links back to you. We handle everything including producing the content and arranging for it to be published on other websites.
FAQ - Why Do I Need SEO As A Contractor?
A lot of contractors think they can build a website on a platform like Wix and local customers will find them online and contact them. In reality, there’s so much more that goes into it than just throwing up a site and hoping for traffic or driving around town putting flyers on construction sites.
If you’re just trying to make a few bucks on the side, SEO may not be for you because of the upfront investment and the time needed to take effect. If you have intentions of thriving as a real business, then there is no better long-term investment than search engine optimization. Being able to drive business your way with no other cost besides an initial setup is invaluable because you will essentially be able to generate free, high converting leads for the remainder of your time in business.
OUR PRICING FOR CONTRACTOR CONTENT MARKETING
Content Marketing For Organic Link Building
There are inbound and outbound link-building strategies, just as there are inbound and outbound marketing techniques. Guest posting is an example of outbound link building because it entails actively seeking out opportunities to guest post on other websites. Content marketing, on the other hand, entails posting blog content on your own website for others to link to naturally over time.
It’s not easy to create high-quality content that people will connect to. There are thousands of online sites on practically every topic you can think of on the internet. You’ll need truly expert material that interests readers to outrank the competition. The good news is that when information originates from a credible source such as a master electrician, a licensed plumber, or someone who has worked as a contractor for a long time, competence is readily apparent in the content.
Because of how closely we work with the client to develop the purest expert content on a certain topic, our content marketing strategies set us apart from other companies. It’s how we’ve been able to produce millions of impressions and clicks for our clients, as well as thousands of organic links.
SEO Works Great For Plumbers Offering Emergency Services
If you’re a plumber, you know that generating new leads is crucial. You also know that most of the time when someone gives you a call, they need service immediately. Usually, a pipe is busted, there is a severe leak, or something else has happened that needs attention fast.
With this being the case, it is very important that your company be one of the first ones that pops up when the customer needs help. They are not going to take time scrolling through 6-8 pages to find you when a pipe bursts and there is water all over the floor. Investing in search engine optimization will allow you to service more emergency jobs which often times are higher paying and more rewarding.
SEO Is Advantageous For Both Residential and Commercial Electricians
Unlike a landscaper who mows the yard weekly, or a pest control company that sprays for mosquitos every month, electricians are not used on a routine basis. They are typically called when there is an emergency, or additions are being made to a home. It is much less likely that a homeowner would have a particular electrician in mind when they need one.
Most homeowners are using their smartphones to make a Google search for an electrician in the local area. When that search is made, you want to be the electrician that shows up first. If you show up near the top and the homeowner gives you a call, they may not even call anyone else if you make a good impression. This is just one example of why SEO is more beneficial to an electrician than being listed anywhere else including lead generation sites.
The Urgent Nature Of Fixing A Heater or Air Conditioner Makes SEO Invaluable
Regular maintenance of a heating and air system is required to keep it running properly throughout the year. Even so, homeowners neglect to change their filters or keep the area clean around their unit. With the hustle and bustle of life taking precedent, a heating and air system becomes an afterthought in the minds of most homeowners.
When something finally goes wrong, it is usually extremely hot outside or extremely cold. The homeowner needs a professional fast and in many cases, they hire the first person who answers the phone. Being in a position to capture that first phone call is crucial if you want to beat our your competitors for these jobs.
Ranking High Builds Credibility, Roofing Can Be A Big Investment
If someone is going to drop serious money on a new roof, they want it to be worth every penny. That means potential customers are going to do a lot of research before hiring a company to do the job. Most of this research occurs online, so having a quality website that appears near the top of search results will give you the edge over the competition. If customers can’t find you when they are looking online, they have no choice but to hire someone else.
Using search engine optimization (SEO) as a method of increasing your presence on search engines put you in the best position to put receive a call when a homeowner wants an estimate for a roofing project. SEO offers the greatest return on investment of any internet marketing strategy when it comes to giving yourself the best opportunity to acquire customers at a low cost.
SEO Helps Landscapers Position Themselves In Front of Homeowners
Over half of all households in America own lawns and are responsible for their upkeep. As you may guess, these families will be calling landscaping companies regularly to have their grass mowed or have fallen branches removed from trees. There is a chance they’ll call when they see anything they don’t like: dandelions, leaves on roofs and bricks, etc.
Not all homeowners have a landscaping company they immediately go to when need service. Oftentimes, they use their phone to look up a landscaper or lawn mowing company near them on Google. When that happens, you want to be in position to collect that phone call.
SEO For Kitchen & Bath Remodeling or Custom Home Building
Many homeowners hire home builders because they have heard good things about them from other people or had a positive experience with them in their personal lives. Builders often rely on personal relationships and connections with people such as friends, family members and neighbors to spread word of their work, but it takes time to cultivate these networks. Fortunately for contractors and business owners alike, there are faster ways to increase their referral network.
SEO is a great way to attract homeowners who have moved to town from out of state or are new to the area. Referrals are great, but being able to capture organic customers who make searches online is a necessary part of growing your remodeling business.