56% of the customers expect your website to have the most updated information about your business. Customers want as much information as they can about your business before making a phone call or purchasing decision.
Content marketing is simply sharing your expertise with others. It can come in many forms, such as blog posts, videos, webinars, and more. By creating content that’s valuable to your audience and sharing it widely online (via social media or your own website), you’ll be able to attract followers and customers who will want to hear what you have to say next. Content marketing is one of the most effective ways for small businesses to market themselves.